Evaluation Question 3

3. What kind of media institution might distribute your media product and why?

Our film is aimed at a crossover market, therefore I believe the distributor such as 'Focus Features' that would be best suited to our genre of noir. This is the independent arm of the major distributor company universal. This would be suited to our film as the company suited to our genre as they produce smaller films like this but then have the synergy and money to be able to crossover it the main stream so therefore it would be very good at distributing the amount of prints that we would need. We would hope our distributer would advertise the film and make people want to go to see it. For the younger generation we would adverttise on social network sites such as facebook or twitter. Then to the older generation advertise in newspapers as this would be lower cost then TV adds, but with this older generation they would be no younger then 20 and no older then 40, so therefore there is a specified age that we are targeting.